We are often asked this question, how much does a promotional video cost?… It can be the same question as how long is a piece of string!. There are many variables to take into account when calculating the cost to produce a promotional video for your business.
The DIY Route
First of all you need to decide if you are going to go down the DIY (do it yourself) route. In this case you would have to consider hiring or purchasing some basic equipment to help you make your promotional video. You may also need to attend a training course to learn how to film and edit the video. The quality of smartphones allows most people to create pleasing video content using their mobile. A few extra pieces of equipment including microphones, lights, tripods etc can enhance the professionalism of your video. Most of these items are fairly inexpensive at the entry level and can be readily sought online.
Engage a Professional
The second option is that you engage the services of a professional video production company or freelance videographer. This route can be more expensive but can also be quicker and less hands on than doing it yourself.
Factors that will influence how much a promotional video can cost could include:
- The length of video – how long will it take to film and edit
- The locations you wish to film in, is it one location or several?
- Do you need custom animation or graphics?
- Do you want to appear in the video yourself or use an actor or voiceover artist?
- Do you want to use licensed music – there is often a cost to purchase this but free music is available
- How many videos do you want to produce?. Is a standalone promo sufficient or would you like customer testimonials or separate videos for different areas or services that your business offers?
- How much pre-production planning and/or scripting is involved?
All of these factors can influence how much your promotional video will cost. Before your embark on either the DIY route or engaging a video production professional it is important to understand who your target market is and where they ‘hang out’. You may wish to create a video for your website, you may also want to edit a version for social media or different social media platforms. For instance there is a 60 second limit on Instragram so you might want to do a ‘short edit’ just for Instragram if this is a platform that you target customers are using.
Unfortunately there is no firm answer to how much does a promotional video cost?.. however, before you begin the process of either producing a video yourself or using a professional it is worth spending time brainstorming or planning your ideas. A professional will normally be happy to advise on the content and delivery of your promotional video so always ask as many questions as you need.
How much does a promotional video cost?
In terms of budgeting for a promo video. If you were to produce a video or a series of videos with us it would be recommended to budget from £750 – £3000 depending on the requirements of the video or videos that we are producing. Factors such as pre production planning, storyboarding and arranging locations and permits for filming can add to the cost.
If you need any help or advice we are happy to help. If you are interested to find out how much does a promotional video cost then please get in touch for a bespoke quote using the details below. Or for information on our video training courses to help you learn to film and edit your own promotional video click here:
About the author
My name is James and I am the Director of HNE Media Services Limited, a Video Production and Training company based in Sawbridgeworth, Hertfordshire in the East of England. I have been involved in video production for over 13 years and have been delivering video training courses for marketing professionals and business owners since 2014. We are at our best when interviewing people and getting them to tell us their story about their business. If you are looking for a video production company that can deliver high quality visuals, with a strong brand message that enhances your business through relaxed natural staff and client/customer interviews and promotional content then please get in touch with my team, we would be pleased to help.
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